Creation of an Attractive and Responsible Brand

Overview

“Defining a set of values allows you to shape the way people will feel when linking to your brand. People interacting with brands want to feel identified. In order to influence the purchase decision of the consumers through the values, much more is needed than to write them, frame them and paste them on some wall. The current citizen seeks coherence. It is not enough to declare certain principles on the web or social networks, the values must be made tangible and this is only possible through concrete actions. ”

In this video lesson Julieta Tello addresses the topic: Determine what are the beliefs and values of your brand, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.

Partial transcription of the video

“Identify Your Brand's Beliefs and Values In this lesson, we'll discuss brand beliefs and values. They're basically the human values we have as people. We use the same values to represent our brand. We're talking about integrity, optimism, generosity, hope. Let's get to it. WHAT ARE YOUR BRAND'S BELIEFS AND VALUES? Beliefs and values are the principles, virtues, or qualities the target perceives about the brand. Defining a set of values involves creating a framework that helps the brand shape how people feel about the product. It's pointless to make empty value promises, because potential cu...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creation of an Attractive and Responsible Brand

• Level: Beginner
• 98% positive reviews (1948)
• 58608 students
• 5 units
• 21 lessons (1h 31m)
• 7 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Marketing