Creation of an Attractive and Responsible Brand

Overview

“In this lesson we will deepen the importance of having and organizing original inspirations (not only local, but global) to create your own brand. Also, we will see how to analyze the competition, to learn from it and take it as a benchmark in what they are doing well. This way you will be able to have more clarity in what benefits you have to offer as basic, since they offer them, and in what other things to be able to differentiate yourself and give a more attractive value to your brand. ”

In this video lesson Julieta Tello addresses the topic: Benchmarking to inspire you to create your business model, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.

Partial transcription of the video

“Benchmarking to Inspire You To Create Your Business Model In this lesson, we'll look at how benchmarking can help you analyze and organize the inspirations for your business. Benchmarking is about learning from the best. In other words, it's about capturing other ideas you think are very good and implementing them in your own business. The idea is to start organizing these inspirations. Ideas often come and go very quickly. My suggestion is that you sit down and describe the inspirations that you think are relevant to your business. Let's look at the case of Cuddle + Kind. FEED Projects is ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creation of an Attractive and Responsible Brand

• Level: Beginner
• 98% positive reviews (1956)
• 59209 students
• 5 units
• 21 lessons (1h 31m)
• 7 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Marketing