Creation of an Attractive and Responsible Brand
Define the brand purpose
A course by Julieta Tello , Business Coach
About the video: Define the brand purpose
Overview
“In this lesson I will share the first step to start creating the positioning of your brand. I will help you connect what you wrote in your personal purpose with your business and see how to bring your personal purpose to life through your brand. The brand purpose is the reason why your brand exists. I will also help you understand how to realize your brand purpose from selecting a “positive impact model”. ”
In this video lesson Julieta Tello addresses the topic: Define the brand purpose, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.
Partial transcription of the video
“Define the Brand Purpose In this lesson, we'll discuss brand positioning, which is super important to ensure that your brand is consistent in the long run. What is brand positioning? It's basically all the mental associations that your customers or potential customers make. It's how they perceive the brand. If we don't position our brand, we run the risk of each customer or potential customer having a different perception of our brand. I'll explain how to do it step by step. I'll explain how to use this brand positioning model, which we developed at my marketing consultancy, The Curious Bee...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of an Attractive and Responsible Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
Julieta Tello
A course by Julieta Tello
Julieta Tello is an Argentine marketing strategist who has lived in London since 2012.
She helps entrepreneurs create successful brands through her consultancy firm The Curious Beetle. She has over 20 years of experience in marketing for global corporations and manages more than 20 brands.
Four years ago, she launched her own socially responsible brand, Design Junkie, which led her to become an Instagram influencer.
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- 58,680 students
- 21 lessons (1h 31m)
- 13 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
