Creation of an Attractive and Responsible Brand

Overview

“In this lesson I will share the first step to start creating the positioning of your brand. I will help you connect what you wrote in your personal purpose with your business and see how to bring your personal purpose to life through your brand. The brand purpose is the reason why your brand exists. I will also help you understand how to realize your brand purpose from selecting a “positive impact model”. ”

In this video lesson Julieta Tello addresses the topic: Define the brand purpose, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.

Partial transcription of the video

“Define the Brand Purpose In this lesson, we'll discuss brand positioning, which is super important to ensure that your brand is consistent in the long run. What is brand positioning? It's basically all the mental associations that your customers or potential customers make. It's how they perceive the brand. If we don't position our brand, we run the risk of each customer or potential customer having a different perception of our brand. I'll explain how to do it step by step. I'll explain how to use this brand positioning model, which we developed at my marketing consultancy, The Curious Bee...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creation of an Attractive and Responsible Brand

• Level: Beginner
• 98% positive reviews (1940)
• 57315 students
• 5 units
• 21 lessons (1h 31m)
• 7 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Marketing