Learn to create a positioning strategy and a marketing plan to succeed
A good strategic plan guarantees to capture market opportunities to boost the growth of your business. That is precisely what Julieta Tello does - marketing strategist and business coach - from her marketing consultant The Curious Beetle, where she helps entrepreneurs launch brands in a successful and sustainable way With more than 20 years of marketing experience. Four years ago he launched his own Design Junkie brand and thanks to his success he became an Instagram influencer.
Fervent marketing believer with intention, in this course Juliet will teach you to build your own brand step by step in a responsible way to achieve success. And as an ideal complement, you can also take your course Brand strategy on Instagram , to achieve a good presence in one of the most preferred social networks by brands and small businesses.
What's included in this course?
You will begin the course by meeting Julieta Tello, who will talk to you about her extensive career in marketing and how she made the leap into the unknown to own her own business. Then, it will show you some of the brands that are inspiring as an example.
As a first step in creating your brand, you will learn to develop your own Business Canvas by defining your personal purpose, your business opportunity, your goals and the positive impact you would like to achieve in the world.
Next, Julieta will teach you how to create your brand positioning strategy, including the definition of your target , personality, values and beliefs.
You will identify the physical, emotional and social benefits of your product, establishing clear parameters of why your brand believes in them, and you will find what makes you unique, your imprint, the competitive advantage of your brand.
Now that you have the foundations defined, it is time to create your marketing plan in a simple but 100% effective way. With Julieta, you will define objectives for your business and the strategic pillars of growth to build your brand in a manner consistent with your positioning. You will see the importance of being clear about your portfolio of products and services, of having an efficient commercial strategy of prices and discounts, and also of sales channels, all to ensure the success of your brand.
You will build a communication strategy with objectives, target , dissemination plan and you will see the importance of preparing a budget, defining the times to implement it considering from what message to transmit to the production of various contents and final execution of the plan .
To finish this course, Julieta will explain how to measure the results achieved with your business (which is not measured only by the amount of zeros you have in your bank account) and will share some final tips to ensure the success of your brand.
What is this course project?
You will apply all the tools in the development of your brand.
Who is it aimed at?
To all kinds of creative and enterprising people who want to show the world who they are and what they do, whether developing a personal or business brand.
The main requirement is to feel like creating and growing a brand, whether personal or not. On the materials, you will need paper, pencil and a computer with internet connection.
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Julieta Tello is an Argentine marketing strategist , who has lived in London since 2012.
Help entrepreneurs to create successful brands through their consultant The Curious Beetle. He has 20 years of experience in marketing in global corporations, leading more than 20 brands.
Four years ago, she launched her own responsible brand: Design Junkie, which led her to become an Instagram influencer .