Best seller

Creation of an Attractive and Responsible Brand

A course by Julieta Tello
Business Coach. London, United Kingdom.
Joined July 2017
, Business Coach

Learn to create a positioning strategy and a marketing plan for success

  • Best seller Spanish with subtitles in English
  • 98% positive reviews (1.8K)
  • 49931 students

Learn to create a positioning strategy and a marketing plan for success

Spanish with subtitles in English
  • 98% positive reviews (1.8K)
  • 49931 students
  • 21 lessons (1h 31m)
  • 13 additional resources (7 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

A well-developed strategy is a sure-fire way to capture market opportunities and boost your business's growth. This is precisely what marketing strategist and business coach Julieta Tello does at her marketing agency, The Curious Beetle; she helps entrepreneurs successfully and sustainably launch their brands using her expertise and more than 20 years of experience. Several years ago, she launched her brand Design Junkie and has built on its success to become an Instagram influencer.

As a firm believer in purpose-driven marketing, in this course, Julieta teaches you how to build your own responsible brand step by step to achieve your goals. If you're looking for the perfect complement to this course, Julieta shows you how to boost your brand's social media presence in Brand Strategy on Instagram.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Creating your own Canvas
  • U3
    U3. Creating your brand positioning strategy
  • U4
    U4. Marketing Plan
  • U5
    U5. Final tips
  • FP
    FP Final project
View details

Julieta Tello opens the course by telling you a bit about herself, her extensive career in marketing, and how she made the leap to managing her own business. She also shares a few examples of brands that inspire her.

Take the first step towards building your brand by completing a business model canvas where you outline your purpose, market opportunity, objectives, and the positive impact you'd like to have on the world.

Julieta then teaches how to create a brand positioning strategy by defining your target audience as well as the personality, values, and beliefs of your brand.

Identify the functional, emotional, and social benefits of your product to see if they align with your brand's characteristics. Then, find what makes your brand unique and gives it a competitive edge.

Once you've built the foundation, it's time to create your marketing plan using a simple yet highly effective approach. Set the goals for your business and establish its strategic pillars to build a brand that can grow in the future without losing sight of your positioning. Discover why you need a well-designed product and services portfolio, an efficient sales strategy with prices and discounts, and a thorough understanding of sales channels to increase your brand's probability of success.

Next, put together a communication strategy with objectives, a target audience, and a plan to reach that audience which includes the message you want to send and the type of content you want to create. Learn how to set a budget for your plan and a timeframe to implement it.

To wrap up the course, Julieta shows you how to measure your results (which isn't just the number of zeros in your bank account) and shares some final tips to ensure success for your brand.

What is this course's project?

Apply everything you've learned in the course to build your own brand.

Projects by course students

Who is this online course for?

All types of creative and entrepreneurial people who want to show the world who they are and what they do by building a personal or professional brand.

Requirements and materials

The only requirement for this course is the drive to create a brand, whether personal or professional, and make it grow. As for materials, you need paper, a pencil, and a computer with an internet connection.


49931 Students
1847 Reviews
98% Positive ratings
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Julieta Tello

A course by Julieta Tello

Teacher Plus
Business Coach

Julieta Tello is an Argentine marketing specialist, speaker, and business coach who has been living in London since 2012.

She helps entrepreneurs create successful brands through her marketing agency @TheCuriousBeetle.

She has over 20 years of experience in marketing for global corporations and manages more than 20 brands. In 2015, she launched her first brand, @Design.Junkie, where she shares sustainable interior design ideas with her more than 275K followers.


  • U1


    • Presentation
    • Influences
    • What are we going to do in this course
  • U2

    Creating your own Canvas

    • Identify your personal purpose
    • Find the opportunity for your business
    • Benchmarking to inspire you to create your business model
  • U3

    Creating your brand positioning strategy

    • Define the brand purpose
    • Detect the need to satisfy your client
    • Define your target profile
    • Determine what are the beliefs and values of your brand
    • Establish the personality of your brand
    • Create the benefits that the brand will offer
    • Identify your competitive advantage
  • U4

    Marketing Plan

    • Objectives for your business
    • Strategic pillars of brand growth
    • How to organize your product portfolio
    • How to manage business dynamics
    • How to organize sales channels
    • Brand communication strategy
  • U5

    Final tips

    • Evaluating the success of your business
    • Final tips to ensure the success of your brand
  • FP

    Final project

    • Development of an attractive and responsible brand

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Creation of an Attractive and Responsible Brand. Marketing, and Business course by Julieta Tello Best seller

Creation of an Attractive and Responsible Brand

A course by Julieta Tello
Business Coach. London, United Kingdom.
Joined July 2017
  • 98% positive reviews (1.8K)
  • 49931 students