Creation of an Attractive and Responsible Brand

Overview

“Having goals is essential because it helps you understand where your brand is now, where you want it to be in the future and that way forces you to think and plan how to get there. In this lesson I will help you to think carefully about what you are looking to achieve with your brand and plan your SMART objectives that will guide your business in the short, medium and long term. ”

In this video lesson Julieta Tello addresses the topic: Objectives for your business, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.

Partial transcription of the video

“Your Business Goals In this lesson, I'll talk about the importance of defining your business goals If you don't have goals for your brand, it's like swimming aimlessly in the middle of the ocean. Let me share with you a rule I use to set goals. It's the SMART rule. Let's take a look. When defining goals, it's a good idea to follow this rule called SMART goals, where each letter stands for a rule to follow when setting the goal. For example, the letter "S" means the goal must be specific. That means understanding what you want to achieve with that goal. Next is the letter "M," for "measurabl...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creation of an Attractive and Responsible Brand

• Level: Beginner
• 98% positive reviews (1948)
• 58608 students
• 5 units
• 21 lessons (1h 31m)
• 7 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Marketing