Creation of an Attractive and Responsible Brand

Overview

“Here we will talk about the importance of detecting the deep and underlying motivations, desires or needs that your brand's target has. When you discover them, you will know what your product / service has to offer to activate that lever, a feeling of need in the consumer, that drives your purchase.”

In this video lesson Julieta Tello addresses the topic: Detect the need to satisfy your client, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.

Partial transcription of the video

“Identify Your Customer's Need In this lesson, we'll talk about consumer insight or the needs consumers have when they buy our product. What are consumer needs? They're basically the motivations, desires, or needs the customer hopes to satisfy by buying our product. In other words, we need to identify the lever that triggers the purchase action. It's often best to ask customers directly why they buy our products. The problem is that the customer's spontaneous response is "because I like it," "because it's useful," but we need to understand what's actually behind that. We need to think like p...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creation of an Attractive and Responsible Brand

• Level: Beginner
• 98% positive reviews (1948)
• 58681 students
• 5 units
• 21 lessons (1h 31m)
• 7 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Marketing