Creation of an Attractive and Responsible Brand

Overview

“In this lesson we will deepen the topic of self-knowledge: we will do an exercise to identify your passions, talents, work experience and what you would like to contribute to the world. In this way we will try to find “what gives meaning to your life.” I will share a very simple model that will help you find your personal purpose and that way take the first steps to CREATE or REINVENT YOU as a personal or business brand.”

In this video lesson Julieta Tello addresses the topic: Identify your personal purpose, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.

Partial transcription of the video

“Identify Your Personal Purpose In this lesson, we'll look at your personal purpose. It's basically the main reason why you get out of bed every morning. Self-knowledge is key. It's about understanding what you like, what you want, where you want to go in the future. Your personal purpose is intimately linked to your business, because you'll have to transform your personal purpose into your brand purpose. It will help guide all your brand's actions I'll show you a tool I learned about a little more than four years ago, which helped me identify my own personal purpose. It's a tool called a Ve...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creation of an Attractive and Responsible Brand

• Level: Beginner
• 98% positive reviews (1940)
• 57334 students
• 5 units
• 21 lessons (1h 31m)
• 7 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Marketing