Creation of an Attractive and Responsible Brand

Overview

“In this lesson I will explain the contents that I will teach you throughout the course and the project that we will develop.”

In this video lesson Julieta Tello addresses the topic: What are we going to do in this course, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.

Partial transcription of the video

“What Are We Going to Do in this Course? In this lesson, I'll talk about everything we'll look at throughout the course. We'll work on creating a brand, whether it be personal or corporate. To do that, I'll share with you the tools I've used throughout the 20 years I've worked in marketing. I'll explain them in a very simple way so that they're easy to implement. We'll begin by talking about our personal purpose, transforming it into a business idea, then turning it into a brand purpose. We'll use BrandLab Key, a tool I developed after working at different companies. I hope you find it very ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creation of an Attractive and Responsible Brand

• Level: Beginner
• 98% positive reviews (1948)
• 58680 students
• 5 units
• 21 lessons (1h 31m)
• 7 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Marketing