Creation of an Attractive and Responsible Brand
What are we going to do in this course
A course by Julieta Tello , Business Coach
Learn to create a positioning strategy and a marketing plan for success
About the video: What are we going to do in this course
Overview
“In this lesson I will explain the contents that I will teach you throughout the course and the project that we will develop.”
In this video lesson Julieta Tello addresses the topic: What are we going to do in this course, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.
Partial transcription of the video
“What Are We Going to Do in this Course? In this lesson, I'll talk about everything we'll look at throughout the course. We'll work on creating a brand, whether it be personal or corporate. To do that, I'll share with you the tools I've used throughout the 20 years I've worked in marketing. I'll explain them in a very simple way so that they're easy to implement. We'll begin by talking about our personal purpose, transforming it into a business idea, then turning it into a brand purpose. We'll use BrandLab Key, a tool I developed after working at different companies. I hope you find it very ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of an Attractive and Responsible Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
A course by Julieta Tello
Julieta Tello is an Argentine marketing specialist, speaker, and business coach who has been living in London since 2012.
She helps entrepreneurs create successful brands through her marketing agency @TheCuriousBeetle.
She has over 20 years of experience in marketing for global corporations and manages more than 20 brands. In 2015, she launched her first brand, @Design.Junkie, where she shares sustainable interior design ideas with her more than 275K followers.
- 98% positive reviews (1.9K)
- 57,334 students
- 21 lessons (1h 31m)
- 13 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
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- Level: Beginner
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