Creation of an Attractive and Responsible Brand

Overview

“In this lesson I will explain the importance of measuring the results achieved with your business in general, how to measure what you do and analyze the results achieved thanks to your complete marketing plan. Thus, you can correct the deviations and adjust your goals. I will teach you to identify the most relevant indicators (KPIs) that help you make decisions and I will give you some examples of economic, financial and commercial indicators.”

In this video lesson Julieta Tello addresses the topic: Evaluating the success of your business, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.

Partial transcription of the video

“Evaluating the Success of Your Business Gauging the success of your business is super important because you may have spent a year or two implementing a marketing plan that you set yourself as a goal, and you don't know whether the results you've achieved are ideal. That's why it's important to slow down and figure out what results the business is achieving. When I talk about results or measuring success, I'm not just talking about the number of zeros in your bank account. For a business to be successful... We're talking about its financial impact, i.e., how much money, profit, your business...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creation of an Attractive and Responsible Brand

• Level: Beginner
• 98% positive reviews (1948)
• 58608 students
• 5 units
• 21 lessons (1h 31m)
• 7 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Marketing