Creation of an Attractive and Responsible Brand
Establish the personality of your brand
A course by Julieta Tello , Business Coach
About the video: Establish the personality of your brand
Overview
“We need to humanize the brand because the dialogue is no longer unidirectional. Today the client wants to talk, give feedback, give feedback to the brand. In this lesson I will help you define the personality of your brand. In this way you can decide how your brand is going to interact with the consumer emotionally: how it will be seen, how it will behave, what is the communication tone that it will use, in short, how it will interact with the customer. ”
In this video lesson Julieta Tello addresses the topic: Establish the personality of your brand, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.
Partial transcription of the video
“Establish Your Brand Personality In this lesson, we'll look at brand personality, i.e., how the brand will act, interact, and behave with the customer. For example, if you provide a service and you define your brand personality as charismatic, you as brand owner, or any employees you may have, must behave charismatically. Let's get to it. YOUR BRAND PERSONALITY Brand personality is a set of human traits attributed to a brand. It's that simple. Defining brand personality is key, since it helps you identify how the customer will see you, how you'll act toward the customer, what tone of voice ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of an Attractive and Responsible Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
Julieta Tello
A course by Julieta Tello
Julieta Tello is an Argentine marketing strategist who has lived in London since 2012.
She helps entrepreneurs create successful brands through her consultancy firm The Curious Beetle. She has over 20 years of experience in marketing for global corporations and manages more than 20 brands.
Four years ago, she launched her own socially responsible brand, Design Junkie, which led her to become an Instagram influencer.
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