Creation of an Attractive and Responsible Brand

Overview

“I will explain how to create an efficient business strategy to achieve success. I will tell you about the importance of defining your commercial strategy of prices and discounts. Also, I will briefly review the costs and investments to consider in your business.”

In this video lesson Julieta Tello addresses the topic: How to manage business dynamics, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.

Partial transcription of the video

“How to Manage Business Dynamics In this lesson, we'll discuss business dynamics, which are basically about constructing your pricing strategy and your discount strategy. Before that, it's very important to assess your costs because you might define a pricing strategy based on what competitors are doing, but you're making a loss. So let's look at how to define your cost strategy. COSTS AND INVESTMENTS When assessing costs, three types must be considered: fixed costs, variable costs, and investments. Fixed costs are what you'll have to pay every month. They won't depend on your level of opera...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creation of an Attractive and Responsible Brand

• Level: Beginner
• 98% positive reviews (1948)
• 58608 students
• 5 units
• 21 lessons (1h 31m)
• 7 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Marketing