Creation of an Attractive and Responsible Brand

Overview

“To finalize the development of your marketing plan, I will give you all my advice to define the communication strategy of your brand. I will explain how to develop a communication plan with eight key steps. In this way, you can order and prioritize the actions you want to perform in the most efficient way so that you achieve the best possible results.”

In this video lesson Julieta Tello addresses the topic: Brand communication strategy, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.

Partial transcription of the video

“Brand Communication Strategy In this lesson, we'll discuss communication strategy. This is a course on how to create a brand, not a marketing plan, so we'll touch on the topic briefly. The first thing you need to understand is what your communication goals are. Depending on the stage your brand is at, it's what you want to communicate to your target audience. At first you'll probably want to become known. In other words, you'll want to get your brand out there. Then you'll want your brand to be seen as an option by being competitive. Third, once you're being considered, you want to be prefe...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creation of an Attractive and Responsible Brand

• Level: Beginner
• 98% positive reviews (1948)
• 58610 students
• 5 units
• 21 lessons (1h 31m)
• 7 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Marketing