Creation of an Attractive and Responsible Brand
How to organize sales channels
A course by Julieta Tello , Business Coach
About the video: How to organize sales channels
Overview
“It is time to define the sales channels to use for the marketing of your products / services. I will help you to map most of the online (digital) and offline (physical) channels so that you take them into account when putting together your strategy in the short and long term.”
In this video lesson Julieta Tello addresses the topic: How to organize sales channels, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.
Partial transcription of the video
“How to Organize Sales Channels In this lesson, we'll talk about sales channels, i.e., how we'll get our product and service to the intended target. Let's get to it. SALES CHANNELS There are two main groups of sales channels to reach your target: online channels, so basically digital sales, and offline channels, which are physical sales. The most well-known online channels are marketplaces that reach very large audiences, such as Amazon, Mercado Libre, Etsy, or eBay. You'll obviously need to identify the relevant marketplaces in your country and industry, but there are hundreds, if not thous...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of an Attractive and Responsible Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
Julieta Tello
A course by Julieta Tello
Julieta Tello is an Argentine marketing strategist who has lived in London since 2012.
She helps entrepreneurs create successful brands through her consultancy firm The Curious Beetle. She has over 20 years of experience in marketing for global corporations and manages more than 20 brands.
Four years ago, she launched her own socially responsible brand, Design Junkie, which led her to become an Instagram influencer.
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- 21 lessons (1h 31m)
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- Level: Beginner
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