Creation of an Attractive and Responsible Brand
Create the benefits that the brand will offer
A course by Julieta Tello , Business Coach
About the video: Create the benefits that the brand will offer
Overview
“A good benefit is based on two marketing principles: that it be differential with respect to the competition, and relevant to the customer. I will talk about the benefits offered by the brand from the use or consumption of its products or services. I will explain the functional, emotional and social benefits that the brand must offer to its target so that the customer is interested in buying. ”
In this video lesson Julieta Tello addresses the topic: Create the benefits that the brand will offer, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.
Partial transcription of the video
“Select the Benefits the Brand Will Offer In this lesson, we'll talk about the benefits your brand needs to offer. You basically need to understand what improvements you'll make in the lives of your potential customers. Let's get started. BENEFITS OFFERED BY THE BRAND They're all the functional, emotional, and social benefits the brand offers the target to drive differentiation and relevance. I'll explain each of them using the example we've been studying. Functional benefits are related to the actual performance of the product or service. As the word implies, it's about the functionality of...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of an Attractive and Responsible Brand
-
Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
Julieta Tello
A course by Julieta Tello
Julieta Tello is an Argentine marketing strategist who has lived in London since 2012.
She helps entrepreneurs create successful brands through her consultancy firm The Curious Beetle. She has over 20 years of experience in marketing for global corporations and manages more than 20 brands.
Four years ago, she launched her own socially responsible brand, Design Junkie, which led her to become an Instagram influencer.
- 98% positive reviews (1.9K)
- 58,608 students
- 21 lessons (1h 31m)
- 13 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
