Creation of an Attractive and Responsible Brand
Define your target profile
A course by Julieta Tello , Business Coach
About the video: Define your target profile
Overview
“The target is the group of people likely to be interested in the product / service you offer, and therefore, with more possibilities to make the purchase or hire your services. It is key to segment it, for this I will give you a very simple methodology so that you can describe its aspects: demographic, psychographic and behavioral. Defining who it is, how it is and where are the people who need, want or are interested in your product or service, will help you design an attractive, relevant and effective strategy. ”
In this video lesson Julieta Tello addresses the topic: Define your target profile, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.
Partial transcription of the video
“Define the Profile of Your Target In this lesson, I'll show you how to define the target. It's super important, because when you create your products and services, you need to know what your customers want. Even we when write, our communication... We need to create stories centered around what's relevant to them. Let's take a look. WHAT IS YOUR TARGET'S PROFILE? The target buyer is the person who buys the product or service. They may or may not be the user of the product or service they buy. Then we have the target user. As the name suggests, it's the person who actually uses or consumes th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of an Attractive and Responsible Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
Julieta Tello
A course by Julieta Tello
Julieta Tello is an Argentine marketing strategist who has lived in London since 2012.
She helps entrepreneurs create successful brands through her consultancy firm The Curious Beetle. She has over 20 years of experience in marketing for global corporations and manages more than 20 brands.
Four years ago, she launched her own socially responsible brand, Design Junkie, which led her to become an Instagram influencer.
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