UX Design: Define users' omnichannel experience
Participant observation
A course by Miguel Baeza Menz , UX Researcher
About the video: Participant observation
Overview
“Now I will teach you what participant (and non-participant) observation is. How and when do we apply it? ¿Why is it so important? Let's see it.”
In this video lesson Miguel Baeza Menz addresses the topic: Participant observation, which is part of the Domestika online course: UX Design: Define users' omnichannel experience. Learn to use research methods and design tools to create the best omnicanal user experiences. .
Partial transcription of the video
“In this lesson I will tell you what is observation how to apply it, when to do it and why it is so important to do it in omnichannel experience projects. The businessman had asked me, But how do we apply these research methods? And I told him, Let's start with observation. What is observation? observation is a user experience research method derived from ethnography. What is it about? Basically, it is observing people in their natural context when they use a product. or a service. Observation can be participant or non-participant. The observation participant is when the person knows they ar...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: UX Design: Define users' omnichannel experience
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Category
Web & App Design -
Areas
Digital Design, Mobile Design, UX / UI, Web Design
Miguel Baeza Menz
A course by Miguel Baeza Menz
For Miguel Baeza, UX Researcher, the most important thing is to discover user problems and needs in order to design products or services centered on people. In his work, he seeks to connect the real and virtual worlds to propose quality omnichannel experience models.
Today, he does research and consulting for different projects. He has collaborated with companies such as IBM, Wunderman Thompson, Movistar Kuna, Izipay and in events such as the Lima 2019 Pan American Games.
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- 513 students
- 14 lessons (1h 41m)
- 25 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
