UX Design: Define users' omnichannel experience
Service Blueprint
A course by Miguel Baeza Menz , UX Researcher
About the video: Service Blueprint
Overview
“Finally, we are going to see what service blueprints are. I'll tell you how to build it and why it can be very important for a project.”
In this video lesson Miguel Baeza Menz addresses the topic: Service Blueprint, which is part of the Domestika online course: UX Design: Define users' omnichannel experience. Learn to use research methods and design tools to create the best omnicanal user experiences. .
Partial transcription of the video
“In this lesson I will introduce you to what a Service Blueprint is, how to build it and its importance within an omnichannel experience project. A Service Blueprint is a tool that visualizes elements and actions to analyze them, align, implement, control and measure them. In this video, I'll show you how to build a Service Blueprint and how to analyze them, implement, control and measure them. A Service Blueprint shows the interrelationships of people with contact points processes and technologies so much of what they see, which is called front stage, like what they don't see, which is call...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: UX Design: Define users' omnichannel experience
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Category
Web & App Design -
Areas
Digital Design, Mobile Design, UX / UI, Web Design

Miguel Baeza Menz
A course by Miguel Baeza Menz
For Miguel Baeza, UX Researcher, the most important thing is to discover user problems and needs in order to design products or services centered on people. In his work, he seeks to connect the real and virtual worlds to propose quality omnichannel experience models.
Today, he does research and consulting for different projects. He has collaborated with companies such as IBM, Wunderman Thompson, Movistar Kuna, Izipay and in events such as the Lima 2019 Pan American Games.
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- 513 students
- 14 lessons (1h 41m)
- 25 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever