UX Design: Define users' omnichannel experience
In-depth interviews
A course by Miguel Baeza Menz , UX Researcher
About the video: In-depth interviews
Overview
“In this lesson I will teach you what in-depth interviews are. We will see their importance and how and when to apply them in our projects.”
In this video lesson Miguel Baeza Menz addresses the topic: In-depth interviews, which is part of the Domestika online course: UX Design: Define users' omnichannel experience. Learn to use research methods and design tools to create the best omnicanal user experiences. .
Partial transcription of the video
“In this lesson I will explain what in-depth interviews are, how to apply them and why they are so important in an omnichannel experience project. The businessman had asked me And how would the interviews be done? What would all that be like? We would not do in-depth interviews in stores as there is a lot of noise and distractions for the people we will interview. It's better that we do them in my office, in a place to be agreed or could even be by video call since we do not need to observe something specific to the person at the time. And which people will you interview? the businessman ask...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: UX Design: Define users' omnichannel experience
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Category
Web & App Design -
Areas
Digital Design, Mobile Design, UX / UI, Web Design

Miguel Baeza Menz
A course by Miguel Baeza Menz
For Miguel Baeza, UX Researcher, the most important thing is to discover user problems and needs in order to design products or services centered on people. In his work, he seeks to connect the real and virtual worlds to propose quality omnichannel experience models.
Today, he does research and consulting for different projects. He has collaborated with companies such as IBM, Wunderman Thompson, Movistar Kuna, Izipay and in events such as the Lima 2019 Pan American Games.
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- 513 students
- 14 lessons (1h 41m)
- 25 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
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