UX Design: Define users' omnichannel experience

Overview

“Do you know how to analyze your results? Now I will present what indicators you can consider within your omnichannel experience strategy.”

In this video lesson Miguel Baeza Menz addresses the topic: Omnichannel KPI, which is part of the Domestika online course: UX Design: Define users' omnichannel experience. Learn to use research methods and design tools to create the best omnicanal user experiences. .

Partial transcription of the video

“In this lesson I will introduce you how to define SMART objectives, what is a KPI and the different ones types of KPIs that you can use for your omnichannel experience strategy. And how to determine those metrics and those KPIs? the businessman had asked me. The first thing you should keep in mind is that it all depends on the type of company you are, the product you offer and the situation you find yourself in the market at that moment. It is not the same as a small company that wants to make itself known and that has just emerged in the market than a large company that has been around for...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: UX Design: Define users' omnichannel experience

• Level: Beginner
• 100% positive reviews (6)
• 513 students
• 5 units
• 14 lessons (1h 41m)
• 4 downloads

• Category

  Web & App Design

• Areas

  Digital Design, Mobile Design, UX / UI, Web Design