UX Design: Define users' omnichannel experience
Define the Research
A course by Miguel Baeza Menz , UX Researcher
About the video: Define the Research
Overview
“In this lesson we are going to ask ourselves the question or problem of the business. Then I'll show you how to transform that question into a human question and tell you how to use it as a guide to define the best research methods to apply.”
In this video lesson Miguel Baeza Menz addresses the topic: Define the Research, which is part of the Domestika online course: UX Design: Define users' omnichannel experience. Learn to use research methods and design tools to create the best omnicanal user experiences. .
Partial transcription of the video
“In this lesson I will show you how to transform business questions into human questions investigation to determine how to correctly choose the research methods to apply. The businessman had asked me, but how to correctly choose the research methods to apply, to which I replied to the businessman, First you have to tell me what your business questions, your business problems, I'll take those business problems those business questions and transform them into human research questions, those human questions of investigation will show us what are the investigation methods that we must apply. Tel...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: UX Design: Define users' omnichannel experience
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Category
Web & App Design -
Areas
Digital Design, Mobile Design, UX / UI, Web Design

Miguel Baeza Menz
A course by Miguel Baeza Menz
For Miguel Baeza, UX Researcher, the most important thing is to discover user problems and needs in order to design products or services centered on people. In his work, he seeks to connect the real and virtual worlds to propose quality omnichannel experience models.
Today, he does research and consulting for different projects. He has collaborated with companies such as IBM, Wunderman Thompson, Movistar Kuna, Izipay and in events such as the Lima 2019 Pan American Games.
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- 537 students
- 14 lessons (1h 41m)
- 25 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
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