UX Design: Define users' omnichannel experience

UX Design: Define users' omnichannel experience

“Thank you very much for sharing this time with me. I hope you have enjoyed the experience a lot and that you can apply everything you have learned in your work. I've done an omnichannel user experience redesign for a sneaker project, but I encourage you to work on a different project so you can develop your own work. Now we are going to review the key phases that you have carried out. I would like you to briefly explain what you have done in each one and accompany the explanation with one or more images. Business question First, state the business question or problem. Next, transform the business question into a human question.

Research Then, with the human question that you have obtained, define the research methods that you are going to use. It then applies the selected methods. Customer journey map Then, analyze the research results and create a customer journey map. Omnichannel experience model Based on the results of the research, it also defines the omnichannel experience model. Service blueprint Now set up the transitions and collaborations and do a service blueprint if you need to. KPI and improvements The next step is to determine the KPIs to measure the results of your omnichannel strategy. Finally, prioritize opportunities and improvements to define a roadmap of initiatives. It is time for you to share your final project with the community by clicking on "Create your project". Remember to share both the final result and the steps that have led you to it. I look forward to seeing your project and giving you feedback. Although I ask for your patience, I will try to access the forum as much as I can and what my professional projects allow me. Finally, I want to invite you to actively participate in the forum, not only sharing your progress, but also giving advice and trying to help the community. See you soon!”

Partial transcription of the video

“First, I want to thank you for taking this course and trusting me. I hope it has been an enriching experience for you and for all your projects. Always keep in mind that even if you use the product you are investigating, you are never the user to investigate. Get to know yourself so that you discover your bias and can control it. Observe everything as if it were the first time you did it. Listen carefully to people who tell you about their experiences. Don't forget that you design for people who have a purpose and that you can help them achieve it. And if you make it You will have generated...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: UX Design: Define users' omnichannel experience

• Level: Beginner
• 100% positive reviews (6)
• 529 students
• 5 units
• 14 lessons (1h 41m)
• 4 downloads

• Category

  Web & App Design

• Areas

  Digital Design, Mobile Design, UX / UI, Web Design