UX Design: Define users' omnichannel experience
How to create a good omnichannel experience
A course by Miguel Baeza Menz , UX Researcher
About the video: How to create a good omnichannel experience
Overview
“I will now describe in general how to create a good omnichannel experience. We will see what research methods and design techniques will help us to do so.”
In this video lesson Miguel Baeza Menz addresses the topic: How to create a good omnichannel experience, which is part of the Domestika online course: UX Design: Define users' omnichannel experience. Learn to use research methods and design tools to create the best omnicanal user experiences. .
Partial transcription of the video
“In this lesson I'll show you how to create a great omnichannel experience. To the businessman's question and how to create a great omnichannel experience I replied, designing everything focused on the needs of the people. From the search for information to the purchase in the store, even the labels on the products, to the after-sales service, until the management of any requirement that people have, We must design everything focused on the needs of people. But how to design all that centered on people? the businessman asked me. First you have to investigate Research to discover people's nee...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: UX Design: Define users' omnichannel experience
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Category
Web & App Design -
Areas
Digital Design, Mobile Design, UX / UI, Web Design

Miguel Baeza Menz
A course by Miguel Baeza Menz
For Miguel Baeza, UX Researcher, the most important thing is to discover user problems and needs in order to design products or services centered on people. In his work, he seeks to connect the real and virtual worlds to propose quality omnichannel experience models.
Today, he does research and consulting for different projects. He has collaborated with companies such as IBM, Wunderman Thompson, Movistar Kuna, Izipay and in events such as the Lima 2019 Pan American Games.
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- 537 students
- 14 lessons (1h 41m)
- 25 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
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