UX Design: Define users' omnichannel experience
A course by Miguel Baeza MenzUX Researcher
A course by Miguel Baeza Menz, UX Researcher
Learn to use research methods and design tools to create the best omnicanal user experiences.
Every day we come across websites, posts on social networks, and imprecise UX content that lead to bad practices, since they misinform. Miguel Baeza reflects on the importance of developing an adequate practice of the discipline so that better products can be created.
His process begins with listening. Once you understand the problem, he designs deliverables based on the results of the research he carries out. Depending on the project, they can be wireframes, journey maps, mental models, among others.
In this course, you will learn what UX is, the differences between omnichannel and multichannel, how to choose and apply research methods, how to analyze and synthesize research, and how to redesign the omnichannel experience.
What will you learn in this online course?
14 lessons & 25 downloads
What is user experience and why deliver a good omnichannel experience
8 minutes, 14 seconds
How to create a good omnichannel experience
4 minutes, 37 seconds
Define the Research
7 minutes, 11 seconds
Participant observation
5 minutes, 30 seconds
In-depth interviews
7 minutes, 50 seconds
Usability testing
11 minutes, 21 seconds
What's included in this course?
In the first unit, Miguel Baeza will tell you about his beginnings in the User Experience (UX), his influences, learning and growth.
You will learn the essential definitions to work on creating an omnichannel experience: what it is, how to create one, and what processes and design techniques will help to achieve it.
In the next few lessons, you will carry out the research process to evaluate your work. You will define the business problem, you will transform it into a human research question and you will choose the methods to apply.
Also, you will learn to create personas, customer journey maps and service blueprint. Finally, you will understand how to propose your strategy, create an omnichannel experience model, its transitions between channels, collaborations between areas of the organization, KPIs and the roadmap opportunities.
What is this course's project?
You will design a plan to investigate the omnichannel experience of any product or service, and then define how to deliver the desired experience.
Who is this online course for?
Anyone who wants to learn UX and omnichannel experience.
Requirements and materials
You will not need to have any previous knowledge of UX.
You must know how to use some software to create text documents, spreadsheets, and presentations. You will need a camera or a smartphone to photograph, record audio and video and have access to a computer and an account on Miro, Mural, or other digital whiteboard software.
Reviews
- 2 years ago
Des visuels très attractifs, un cours complet et détaillé
- 2 years ago
El curso es muy bueno, mucho!! a veces se me hacia como monótono el tema del personaje con el que interactuaba, pero todo muy bien entendido y muy bueno. Lo voy a volver a ver.
- 2 years ago
Buen curso
- 3 years ago
Muy bien explicado. me gusto porque profundiza en cada una de las etapas del proyecto
- 3 years ago
Este curso, es una experiencia increíble. Nos ofrece una visión holística del proceso y resuelve muchas dudas con ejemplos sobre procesos de diseño.
Today, he does research and consulting for different projects. He has collaborated with companies such as IBM, Wunderman Thompson, Movistar Kuna, Izipay and in events such as the Lima 2019 Pan American Games.
Content
- U1
Introduction
- About Me
- Influences
- U2
User Experience
- What is user experience and why deliver a good omnichannel experience
- How to create a good omnichannel experience
- U3
Research Process
- Define the Research
- Participant observation
- In-depth interviews
- Usability testing
- U4
Analysis and Development of Experience
- People
- Customer journey map
- Service Blueprint
- U5
Omnichannel experience strategy
- Omnichannel experience model
- Omnichannel KPI
- Prioritize omnichannel opportunities and improvements
- FP
Final project
- UX Design: Define users' omnichannel experience
What to expect from a Domestika course
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FAQs
You’ll learn how to apply usability principles, UX research methods, omnichannel design, and tools like Customer Journey Maps and Service Blueprints to enhance user experience and align with business goals.
This is an intermediate-level course, perfect for those with basic knowledge in UX, design, or research who want to dive deeper into advanced methodologies and strategies.
You only need basic experience in user experience, design, or research and a computer with internet access. No specialized tools are required.
You’ll learn to select and apply methods like interviews, observation, surveys, and usability testing to uncover needs, problems, and opportunities for improving products and services.
Omnichannel experience means integrating all customer service and sales channels to provide a seamless user journey. The course teaches you how to analyze, redesign, and measure omnichannel experiences.
Yes, the course includes creating and analyzing Customer Journey Maps and Service Blueprints to map and optimize user journeys across different channels.
You’ll learn how to design tests, recruit users, define tasks, analyze metrics, and synthesize both quantitative and qualitative results to evaluate usability.