UX Design: Define users' omnichannel experience
Omnichannel experience model
A course by Miguel Baeza Menz , UX Researcher
About the video: Omnichannel experience model
Overview
“In this lesson, I will show you how with what was found and analyzed in the research, you can create your omnichannel experience model.”
In this video lesson Miguel Baeza Menz addresses the topic: Omnichannel experience model, which is part of the Domestika online course: UX Design: Define users' omnichannel experience. Learn to use research methods and design tools to create the best omnicanal user experiences. .
Partial transcription of the video
“In this lesson I will explain how, with the results of the investigation we can define your strategy and omnichannel experience model. And now, what do we do with the results research once these tools are designed? the businessman asked me. Now, Based on the research results, we will define the omnichannel experience model, which is nothing more than the experience that people expect at each point of contact with the organization. The first thing is to establish what those pillars of experience will be. those pillars They emerge from the research and allow us to define the omnichannel exper...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: UX Design: Define users' omnichannel experience
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Category
Web & App Design -
Areas
Digital Design, Mobile Design, UX / UI, Web Design

Miguel Baeza Menz
A course by Miguel Baeza Menz
For Miguel Baeza, UX Researcher, the most important thing is to discover user problems and needs in order to design products or services centered on people. In his work, he seeks to connect the real and virtual worlds to propose quality omnichannel experience models.
Today, he does research and consulting for different projects. He has collaborated with companies such as IBM, Wunderman Thompson, Movistar Kuna, Izipay and in events such as the Lima 2019 Pan American Games.
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- 513 students
- 14 lessons (1h 41m)
- 25 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever