UX Design: Define users' omnichannel experience

Overview

“Did you know what customer journey maps are? In this lesson I will tell you about it and explain how to create them and some problems with them.”

In this video lesson Miguel Baeza Menz addresses the topic: Customer journey map, which is part of the Domestika online course: UX Design: Define users' omnichannel experience. Learn to use research methods and design tools to create the best omnicanal user experiences. .

Partial transcription of the video

“In this lesson, I will introduce you to what the Customer Journey Map is, it's not, how to create them and what mistakes to avoid when building them. A Customer Journey Map is a map that visually represents a person's experience with a product or service over time. The Customer Journey Map was created in the mid-1990s. Some attribute it to the Oxford consultancy, but it is not clear who created this tool. It can be called Customer Journey Map, Employee Map or User Journey Map. There are some people who say that if the interaction is cheap it is Customer Journey Map. There are some who say t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: UX Design: Define users' omnichannel experience

• Level: Beginner
• 100% positive reviews (6)
• 513 students
• 5 units
• 14 lessons (1h 41m)
• 4 downloads

• Category

  Web & App Design

• Areas

  Digital Design, Mobile Design, UX / UI, Web Design