UX Design: Define users' omnichannel experience
What is user experience and why deliver a good omnichannel experience
A course by Miguel Baeza Menz , UX Researcher
About the video: What is user experience and why deliver a good omnichannel experience
Overview
“In this lesson I will introduce you to omnichannel experience design with basic but essential definitions: what user experience is, what it is not, and why we should deliver a good omnichannel experience.”
In this video lesson Miguel Baeza Menz addresses the topic: What is user experience and why deliver a good omnichannel experience, which is part of the Domestika online course: UX Design: Define users' omnichannel experience. Learn to use research methods and design tools to create the best omnicanal user experiences. .
Partial transcription of the video
“In this lesson, I will introduce you to the omnichannel experience. You will learn what is not what is it, and you will also learn what user experience is. Now I will tell you a story that happened to me not long ago. The story of a man who grew his business focusing on people who did not have a user experience. At the time, the user was in a business and was looking for a user experience. Focusing on people. Once upon a time there was a businessman who had a shop. of sneakers and that he also had a website where he sold those sneakers. That businessman after a while, began to have problems...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: UX Design: Define users' omnichannel experience
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Category
Web & App Design -
Areas
Digital Design, Mobile Design, UX / UI, Web Design

Miguel Baeza Menz
A course by Miguel Baeza Menz
For Miguel Baeza, UX Researcher, the most important thing is to discover user problems and needs in order to design products or services centered on people. In his work, he seeks to connect the real and virtual worlds to propose quality omnichannel experience models.
Today, he does research and consulting for different projects. He has collaborated with companies such as IBM, Wunderman Thompson, Movistar Kuna, Izipay and in events such as the Lima 2019 Pan American Games.
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- 537 students
- 14 lessons (1h 41m)
- 25 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
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