UX Design: Define users' omnichannel experience

Overview

“Finally, I will tell you how to prioritize opportunities and omnichannel improvements found in the research.”

In this video lesson Miguel Baeza Menz addresses the topic: Prioritize omnichannel opportunities and improvements, which is part of the Domestika online course: UX Design: Define users' omnichannel experience. Learn to use research methods and design tools to create the best omnicanal user experiences. .

Partial transcription of the video

“In this lesson I will explain how to prioritize the opportunities found in the investigation. The best way to prioritize these opportunities and initiatives is to build an impact-effort matrix. An impact and effort matrix has on its horizontal axis the effort and on the vertical axis the impact. The effort can be the time, the money or the people that are required to realize each of those activities. The impact has to do with the positive consequences that could have run those initiatives, both in the organization in collaborators, on customers, in society and even for the environment. It i...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: UX Design: Define users' omnichannel experience

• Level: Beginner
• 100% positive reviews (6)
• 537 students
• 5 units
• 14 lessons (1h 41m)
• 4 downloads

• Category

  Web & App Design

• Areas

  Digital Design, Mobile Design, UX / UI, Web Design