Agile Sprint Planning: Build Effective Advertising Campaigns

Overview

“These are the last few days of the sprint. At this stage, the main idea has been selected and the team has a very solid idea of how it operates. The goal of the next two days is to push the team to create the main assets of the campaign, constituting your "prototype". It's all about giving the teams all they need to produce effectively, moving across groups to make information flow, and securing approvals to keep them moving forward with no delay. ”

In this video lesson Andre Matarazzo addresses the topic: Day 4 & 5: Prototype, Asset Testing and Delivering, which is part of the Domestika online course: Agile Sprint Planning: Build Effective Advertising Campaigns. Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish.

Partial transcription of the video

“Day 4 & 5: Prototype, Asset Testing and Delivering Now we're going to talk about days four and five, which are the days that are all dedicated to production. At this point, the teams have a very good idea on what the idea is, it has been developed a little bit further, and it's all about giving the teams all the information they need and all the time and space that they need to progress their production efforts very effectively and very quickly. These last few days of the sprint are very free flow. That means we won't go back to our sprint document and edit it. This is how the days were...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Agile Sprint Planning: Build Effective Advertising Campaigns

• Level: Beginner
• 100% positive reviews (46)
• 2189 students
• 5 units
• 22 lessons (5h 35m)
• 14 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Communication, Creativity, Design Management, Marketing