Agile Sprint Planning: Build Effective Advertising Campaigns

Day 2: Ideation 4

A course by Andre Matarazzo , Communication Specialist

100% positive reviews (46)

2,189 students

Audio: English

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About the video: Day 2: Ideation 4

Overview

“As we did for day 1, we have to fill out the agenda for day 2! We will also try to find solutions to some common problems that might arise during the sprint.”

In this video lesson Andre Matarazzo addresses the topic: Day 2: Ideation 4, which is part of the Domestika online course: Agile Sprint Planning: Build Effective Advertising Campaigns. Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish.

Partial transcription of the video

“Day 2: Ideation I also like to put buffers here because it helps me control the time. Sometimes you go over what you have predicted and that keeps the structure of the agenda intact. If you don't have that, you'll start checking your watch and you'll realize you're over time, so let's put 10 minutes here. Then, you will have spent quite a bit of time with the teams exercising these two, so let's put a pause right after, and let's do a short moment of a new exercise called Trends. We'll also do two rounds of it, 30 minutes. Then, we go into lunch. Sorry, here we go, the pause is shorter than...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Agile Sprint Planning: Build Effective Advertising Campaigns

Level: Beginner
100% positive reviews (46)
2189 students
5 units
22 lessons (5h 35m)
14 downloads

Category
Marketing & Business
Areas
Advertising, Communication, Creativity, Design Management, Marketing

Andre Matarazzo

A course by Andre Matarazzo

Teacher Plus

Communication Specialist

Andre Matarazzo is a communication specialist from Brazil. He studied hotel management and worked in a variety of disciplines before discovering a passion for design. He has won over 60 awards, including six Cannes Lions, and has lead creative teams across six countries at international agencies and brands including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.

After becoming frustrated with his way of working, Andre decided to specialize in agile methods to make the creative process fun again. Now, he helps others rediscover their passion for their craft through quick and effective methodologies. Andre also founded Gringo, one of Latin America’s most creative digital agencies, and is currently a partner and executive creative director at CUBO.CX.