Agile Sprint Planning: Build Effective Advertising Campaigns
A course by Andre MatarazzoCommunication Specialist
A course by Andre Matarazzo, Communication Specialist
Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish
Creativity is all about passion, but that passion can be hard to sustain when bad processes or misaligned expectations are involved. Communication specialist Andre Matarazzo believes that success is measured by the journey, not just the goal reached. This is why Andre works to help creatives to rediscover their mojo by solving communication problems. He has won numerous awards including six Cannes Lions and worked with clients including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.
In this course, he teaches you how to use innovative sprint methodologies to come up with fast, effective, and fun solutions to creative problems. Learn how to reinvent your advertising process and develop campaigns quickly and effectively. Are you ready to sprint your way to success?
What will you learn in this online course?
22 lessons & 24 downloads
What Is a Sprint, Why You Need It and What Is Our Project
15 minutes, 4 seconds
Remote or in-Person: The Difference
7 minutes, 4 seconds
Decisions: Brief, Prototype, Testing and Duration 1
20 minutes, 19 seconds
Decisions: Brief, Prototype, Testing and Duration 2
14 minutes, 0 seconds
Structuring the Content You Need
12 minutes, 50 seconds
Inviting the Right Participants 1
19 minutes, 30 seconds
What's included in this course?
Begin the course by getting to know Andre. He shares how he went from studying hotel management to becoming a leading communication specialist, along with the influences which have inspired him along the way.
Dive into what a “sprint” is. Discover the elements involved in creating an agile method and why they are important. Then look at the pros and cons of running a sprint remotely versus in person, and decide which works best for you. Learn how to challenge a brief to make sure it’s strong before agreeing on a prototype that features the core elements of your campaign. Decide on the testing aspect of your campaign, then outline the overall sprint duration.
Prepare for your sprint, starting with the content. Then, learn about the participants needed to run an effective sprint, from clients and experts to consumers and creatives. Decide on a location for your collaborative work and set it up for the main event.
Time to run your sprint! Andre guides you through each day of the process, covering context, ideation, expansion, developing the prototype, testing, and delivering. To finish the course, learn how to organize all the assets you’ve gathered, carry out a debrief with a client and update your methodology for the future.
What is this course's project?
Plan and organize an effective communication campaign from start to finish using agile methodologies.
Who is this online course for?
This course is for anyone interested in improving communications problems through an innovative methodology. It’s particularly suited to those working in advertising and marketing.
Requirements and materials
Previous knowledge of creative strategy is useful, but not needed.
You will need access to a computer, since Andre works with Google Sheets and PDFs.
Reviews
- 1 year ago
Excelente el curso y el profesor! Gracias Andre por compartir tu conocimiento y experiencia!
- 2 years ago
Ótimo curso e ótima metodologia para engajar a equipe.
- 2 years ago
Very nice course, with interesting and motivating contents, Thank you Andre!
- 3 years ago
Got more than what i expected from this course i love the way Andre has explained it. and even the resource shared is really useful and beautifully arranged. i recommend it to all those who are from the marketing and ad department.
- 3 years ago
hasta el momento es lo que estaba esperando.
After becoming frustrated with his way of working, Andre decided to specialize in agile methods to make the creative process fun again. Now, he helps others rediscover their passion for their craft through quick and effective methodologies. Andre also founded Gringo, one of Latin America’s most creative digital agencies, and is currently a partner and executive creative director at CUBO.CX.
Content
- U1
Introduction
- About Me
- Influences
- U2
Getting Your Bearings
- What Is a Sprint, Why You Need It and What Is Our Project
- Remote or in-Person: The Difference
- Decisions: Brief, Prototype, Testing and Duration 1
- Decisions: Brief, Prototype, Testing and Duration 2
- U3
Preparation
- Structuring the Content You Need
- Inviting the Right Participants 1
- Inviting the Right Participants 2
- Developing the Full Experience 1
- Developing the Full Experience 2
- U4
Sprinting
- Day 1: Content Maelstrom 1
- Day 1: Content Maelstrom 2
- Day 2: Ideation 1
- Day 2: Ideation 2
- Day 2: Ideation 3
- Day 2: Ideation 4
- Day 3: Expansion 1
- Day 3: Expansion 2
- Day 4 & 5: Prototype, Asset Testing and Delivering
- U5
Post-sprinting
- Organizing
- Keep Learning
- FP
Final project
- Agile Sprint Planning: Build Effective Advertising Campaigns
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
An advertising sprint is a fast-paced, collaborative process to develop and test campaign ideas using agile methodologies. It involves structured phases like brainstorming, prototyping, and consumer testing to deliver results quickly and efficiently.
This course is best for those with some experience in advertising, marketing, or creative project management. It's designed at an intermediate level and assumes basic familiarity with campaign processes.
You'll learn how to organize and run creative sprints, apply agile planning, facilitate team collaboration, prototype campaign assets, test ideas, and manage both remote and in-person sprint workflows.
You don’t need advanced tools; a computer with internet access is sufficient. Familiarity with basic project management or collaboration platforms (like Google Workspace) is helpful but not required.
The course covers agile sprint methodology, creative brainstorming, team casting, brief preparation, prototyping, remote sprint management, budget planning, user testing, and sprint book documentation.
Sprint methodology accelerates campaign development by fostering rapid idea generation, structured testing, and collaborative decision-making, reducing unnecessary delays and boosting team engagement.
Yes, you'll learn strategies for managing remote and hybrid sprints, including agenda planning, scheduling, participant engagement, and communication tools for distributed teams.