Agile Sprint Planning: Build Effective Advertising Campaigns

A course by Andre Matarazzo
Communication Specialist. Lisbon, Portugal.
Joined April 2021
, Communication Specialist

Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish

  • 100% positive reviews (6)
  • 590 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish


  • 100% positive reviews (6)
  • 590 students
  • Online and at your own pace
  • Audio: English
  • Level: Beginner
  • 22 lessons (5h 35m)
  • Available on the app
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

Creativity is all about passion, but that passion can be hard to sustain when bad processes or misaligned expectations are involved. Communication specialist Andre Matarazzo believes that success is measured by the journey, not just the goal reached. This is why Andre works to help creatives to rediscover their mojo by solving communication problems. He has won numerous awards including six Cannes Lions and worked with clients including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.

In this course, he teaches you how to use innovative sprint methodologies to come up with fast, effective, and fun solutions to creative problems. Learn how to reinvent your advertising process and develop campaigns quickly and effectively. Are you ready to sprint your way to success?

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Getting Your Bearings
  • U3
    U3. Preparation
  • U4
    U4. Sprinting
  • U5
    U5. Post-sprinting
  • FP
    FP Final Project
View details

Begin the course by getting to know Andre. He shares how he went from studying hotel management to becoming a leading communication specialist, along with the influences which have inspired him along the way.

Dive into what a “sprint” is. Discover the elements involved in creating an agile method and why they are important. Then look at the pros and cons of running a sprint remotely versus in person, and decide which works best for you. Learn how to challenge a brief to make sure it’s strong before agreeing on a prototype that features the core elements of your campaign. Decide on the testing aspect of your campaign, then outline the overall sprint duration.

Prepare for your sprint, starting with the content. Then, learn about the participants needed to run an effective sprint, from clients and experts to consumers and creatives. Decide on a location for your collaborative work and set it up for the main event.

Time to run your sprint! Andre guides you through each day of the process, covering context, ideation, expansion, developing the prototype, testing, and delivering. To finish the course, learn how to organize all the assets you’ve gathered, carry out a debrief with a client and update your methodology for the future.

What is this course's project?

Plan and organize an effective communication campaign from start to finish using agile methodologies.

Who is it for?

This course is for anyone interested in improving communications problems through an innovative methodology. It’s particularly suited to those working in advertising and marketing.

What you need

Previous knowledge of creative strategy is useful, but not needed.

You will need access to a computer, since Andre works with Google Sheets and PDFs.


Reviews

590 Students
6 Reviews
100% Positive ratings

Andre Matarazzo

A course by Andre Matarazzo

TeacherPro
Communication Specialist

Andre Matarazzo is a communication specialist from Brazil. He studied hotel management and worked in a variety of disciplines before discovering a passion for design. He has won over 60 awards, including six Cannes Lions, and has lead creative teams across six countries at international agencies and brands including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.

After becoming frustrated with his way of working, Andre decided to specialize in agile methods to make the creative process fun again. Now, he helps others rediscover their passion for their craft through quick and effective methodologies. Andre also founded Gringo, one of Latin America’s most creative digital agencies, and is currently a partner and executive creative director at CUBO.CX.


Contents

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Getting Your Bearings

    • What Is a Sprint, Why You Need It and What Is Our Project
    • Remote or in-Person: The Difference
    • Decisions: Brief, Prototype, Testing and Duration 1
    • Decisions: Brief, Prototype, Testing and Duration 2
  • U3

    Preparation

    • Structuring the Content You Need
    • Inviting the Right Participants 1
    • Inviting the Right Participants 2
    • Developing the Full Experience 1
    • Developing the Full Experience 2
  • U4

    Sprinting

    • Day 1: Content Maelstrom 1
    • Day 1: Content Maelstrom 2
    • Day 2: Ideation 1
    • Day 2: Ideation 2
    • Day 2: Ideation 3
    • Day 2: Ideation 4
    • Day 3: Expansion 1
    • Day 3: Expansion 2
    • Day 4 & 5: Prototype, Asset Testing and Delivering
  • U5

    Post-sprinting

    • Organizing
    • Keep Learning
  • FP

    Final Project

    • Agile Sprint Planning: Build Effective Advertising Campaigns

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert instructors

    Each instructor teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Earn a certificate with every course
    New

    Get a personalized certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate as you about creativity.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

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Agile Sprint Planning: Build Effective Advertising Campaigns. A Marketing, and Business course by Andre Matarazzo

Agile Sprint Planning: Build Effective Advertising Campaigns

A course by Andre Matarazzo
Communication Specialist. Lisbon, Portugal.
Joined April 2021
  • 100% positive reviews (6)
  • 590 students