Agile Sprint Planning: Build Effective Advertising Campaigns

Developing the Full Experience 1

A course by Andre Matarazzo , Communication Specialist

100% positive reviews (46)

2,189 students

Audio: English

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About the video: Developing the Full Experience 1

Overview

“The sprint experience is much more than the right challenge and the right people coming together. Location is a key component of this formula, as well as how you keep people energized and performing at their best with the right balance between focused delivery and relaxing downtime. ”

In this video lesson Andre Matarazzo addresses the topic: Developing the Full Experience 1, which is part of the Domestika online course: Agile Sprint Planning: Build Effective Advertising Campaigns. Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish.

Partial transcription of the video

“Developing the Full Experience Now that we've decided who'll be participating in the sprint, we're going to look at location. Very important. Where will everyone meet? We're also going to be talking about the experience in that location. That's what the lesson is about. For this lesson, I'd like to show you a document that I usually use that details all the information that we need to make the right decisions on location and experience. Let's take a look. We're going to start talking about the space. We really want an inspiring place for the whole team to work together. Has to be very comfo...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Agile Sprint Planning: Build Effective Advertising Campaigns

Level: Beginner
100% positive reviews (46)
2189 students
5 units
22 lessons (5h 35m)
14 downloads

Category
Marketing & Business
Areas
Advertising, Communication, Creativity, Design Management, Marketing

Andre Matarazzo

A course by Andre Matarazzo

Teacher Plus

Communication Specialist

Andre Matarazzo is a communication specialist from Brazil. He studied hotel management and worked in a variety of disciplines before discovering a passion for design. He has won over 60 awards, including six Cannes Lions, and has lead creative teams across six countries at international agencies and brands including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.

After becoming frustrated with his way of working, Andre decided to specialize in agile methods to make the creative process fun again. Now, he helps others rediscover their passion for their craft through quick and effective methodologies. Andre also founded Gringo, one of Latin America’s most creative digital agencies, and is currently a partner and executive creative director at CUBO.CX.