Agile Sprint Planning: Build Effective Advertising Campaigns
Day 2: Ideation 2
A course by Andre Matarazzo , Communication Specialist
About the video: Day 2: Ideation 2
Overview
“Let's see how we can help people enhance other people's ideas in order to come up with the best one. In this lesson, we will also define some general rules to apply in this phase.”
In this video lesson Andre Matarazzo addresses the topic: Day 2: Ideation 2, which is part of the Domestika online course: Agile Sprint Planning: Build Effective Advertising Campaigns. Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish.
Partial transcription of the video
“Day 2: Ideation Once everybody has done that, I ask them to pass on their sheet of paper to the person on the right or left, whatever you choose, and it's for the person on the left to read the idea that's at the top, and now add something to it. They will read someone else's idea and say, "That's kind of interesting, but what if we were also doing this? But what if you change that to this? Ah, we can also do this other thing and attach to it, or maybe take the opposite and put it upside down." Whatever it is. It's for the person on the right or left to add to the idea that they read above....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Agile Sprint Planning: Build Effective Advertising Campaigns
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Category
Marketing & Business -
Areas
Advertising, Communication, Creativity, Design Management, Marketing
Andre Matarazzo
A course by Andre Matarazzo
Andre Matarazzo is a communication specialist from Brazil. He studied hotel management and worked in a variety of disciplines before discovering a passion for design. He has won over 60 awards, including six Cannes Lions, and has lead creative teams across six countries at international agencies and brands including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.
After becoming frustrated with his way of working, Andre decided to specialize in agile methods to make the creative process fun again. Now, he helps others rediscover their passion for their craft through quick and effective methodologies. Andre also founded Gringo, one of Latin America’s most creative digital agencies, and is currently a partner and executive creative director at CUBO.CX.
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