Agile Sprint Planning: Build Effective Advertising Campaigns

Inviting the Right Participants 2

A course by Andre Matarazzo , Communication Specialist

100% positive reviews (46)

2,189 students

Audio: English

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About the video: Inviting the Right Participants 2

Overview

“Let's end our list of participants by including the last two groups of people: the creatives and the leaders.”

In this video lesson Andre Matarazzo addresses the topic: Inviting the Right Participants 2, which is part of the Domestika online course: Agile Sprint Planning: Build Effective Advertising Campaigns. Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish.

Partial transcription of the video

“Inviting the Right Participants Remember we talked about content that would come from your client, from your own research, and also, from the people? This is another part. A lot of times, it's interesting to ask creatives to create a bit of a content for them to share on day one and we'll look at that. For instance, if you were going to do something with dog food for Pura, I would love to ask a creative, an art director, to pick up on the 10 best projects that he has seen around the world, visuals, whatever it is, and then come and explain to everyone what that's all about and share the kno...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Agile Sprint Planning: Build Effective Advertising Campaigns

Level: Beginner
100% positive reviews (46)
2189 students
5 units
22 lessons (5h 35m)
14 downloads

Category
Marketing & Business
Areas
Advertising, Communication, Creativity, Design Management, Marketing

Andre Matarazzo

A course by Andre Matarazzo

Teacher Plus

Communication Specialist

Andre Matarazzo is a communication specialist from Brazil. He studied hotel management and worked in a variety of disciplines before discovering a passion for design. He has won over 60 awards, including six Cannes Lions, and has lead creative teams across six countries at international agencies and brands including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.

After becoming frustrated with his way of working, Andre decided to specialize in agile methods to make the creative process fun again. Now, he helps others rediscover their passion for their craft through quick and effective methodologies. Andre also founded Gringo, one of Latin America’s most creative digital agencies, and is currently a partner and executive creative director at CUBO.CX.