Agile Sprint Planning: Build Effective Advertising Campaigns

Day 2: Ideation 1

A course by Andre Matarazzo , Communication Specialist

100% positive reviews (46)

2,189 students

Audio: English

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About the video: Day 2: Ideation 1

Overview

“The goal of day 2 is to generate a great number of idea seeds. In this early stage, we are interested in the volume of ideas, not too detailed. It's my firm belief that a well-structured brainstorm session can open a lot of new and exciting creative avenues that normally don't get explored. Your mission is to help push the team to the maximum of their abilities. Everyone is creative and you will bring that out of them today!”

In this video lesson Andre Matarazzo addresses the topic: Day 2: Ideation 1, which is part of the Domestika online course: Agile Sprint Planning: Build Effective Advertising Campaigns. Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish.

Partial transcription of the video

“Day 2: Ideation Welcome to day two. It's the most fun day of the sprint, according to myself. You'll have a great time as well. The main goal of today is to generate a lot of creative hypotheses or ideas that we'll test with consumers on day three. At this stage, we're looking for a lot of ideas. Think about volume. Don't get fixated on details at this stage. The reason why is because you will want to take the team through a lot of different ideation and brainstorm sessions, and you want to be able to grab the best of it. If you get bogged down by details, you will end up the day with not a...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Agile Sprint Planning: Build Effective Advertising Campaigns

Level: Beginner
100% positive reviews (46)
2189 students
5 units
22 lessons (5h 35m)
14 downloads

Category
Marketing & Business
Areas
Advertising, Communication, Creativity, Design Management, Marketing

Andre Matarazzo

A course by Andre Matarazzo

Teacher Plus

Communication Specialist

Andre Matarazzo is a communication specialist from Brazil. He studied hotel management and worked in a variety of disciplines before discovering a passion for design. He has won over 60 awards, including six Cannes Lions, and has lead creative teams across six countries at international agencies and brands including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.

After becoming frustrated with his way of working, Andre decided to specialize in agile methods to make the creative process fun again. Now, he helps others rediscover their passion for their craft through quick and effective methodologies. Andre also founded Gringo, one of Latin America’s most creative digital agencies, and is currently a partner and executive creative director at CUBO.CX.