Agile Sprint Planning: Build Effective Advertising Campaigns
What Is a Sprint, Why You Need It and What Is Our Project
A course by Andre Matarazzo , Communication Specialist
About the video: What Is a Sprint, Why You Need It and What Is Our Project
Overview
“Pretty much everything can be sprinted and solved in a short time if you gather the necessary conditions. In this lesson, you will learn what makes for a perfect sprint start and get acquainted with your project, the Sprint Book. ”
In this video lesson Andre Matarazzo addresses the topic: What Is a Sprint, Why You Need It and What Is Our Project, which is part of the Domestika online course: Agile Sprint Planning: Build Effective Advertising Campaigns. Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish.
Partial transcription of the video
“What Is a Spring, Why You Need It and What Is Our Project In this lesson, you'll be introduced to your project and also learn about the common elements of all agile creative sprints and why they matter. In this course, you're going to get all the tools to organize and run a successful advertising sprint. With an advertising sprint, you can be much more effective and faster in solving your creative challenges. Who doesn't want that? Everyone. Is it easy? No, but don't worry, we're going to go through it together and by the end of the course, it'll be a breeze. Anyone who's ever done a hackat...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Agile Sprint Planning: Build Effective Advertising Campaigns
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Category
Marketing & Business -
Areas
Advertising, Communication, Creativity, Design Management, Marketing
Andre Matarazzo
A course by Andre Matarazzo
Andre Matarazzo is a communication specialist from Brazil. He studied hotel management and worked in a variety of disciplines before discovering a passion for design. He has won over 60 awards, including six Cannes Lions, and has lead creative teams across six countries at international agencies and brands including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.
After becoming frustrated with his way of working, Andre decided to specialize in agile methods to make the creative process fun again. Now, he helps others rediscover their passion for their craft through quick and effective methodologies. Andre also founded Gringo, one of Latin America’s most creative digital agencies, and is currently a partner and executive creative director at CUBO.CX.
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- 22 lessons (5h 35m)
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- Audio: English
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- Level: Beginner
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