Agile Sprint Planning: Build Effective Advertising Campaigns
Decisions: Brief, Prototype, Testing and Duration 1
A course by Andre Matarazzo , Communication Specialist
About the video: Decisions: Brief, Prototype, Testing and Duration 1
Overview
“Writing a great brief is an art form and clients seldom do it well. If there are any wobbly areas in the brief, you will not have the chance to stop the sprint halfway through to reassess and restart. So you need to throw yourself into the nitty-gritty and question everything until there are no doubts in your mind regarding what the group is gathering to accomplish, what exactly will be accomplished, and the time you can dedicate to it. ”
In this video lesson Andre Matarazzo addresses the topic: Decisions: Brief, Prototype, Testing and Duration 1, which is part of the Domestika online course: Agile Sprint Planning: Build Effective Advertising Campaigns. Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish.
Partial transcription of the video
“Decisions: Brief, Prototype, Testing and Duration In this lesson, we're going to start making the first key decisions that will tell you what will happen in your sprint. And those decisions are key. You will have to make those decisions with your client and they'll very much be based on the challenge that you have at hand. We're going to cover the brief, the testing, the prototype, which comes out at the end of the sprint, and when it will happen. That should be enough to give you all the tools to start your preparation phase. This is the very beginning of preparing your sprint and structur...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Agile Sprint Planning: Build Effective Advertising Campaigns
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Category
Marketing & Business -
Areas
Advertising, Communication, Creativity, Design Management, Marketing
Andre Matarazzo
A course by Andre Matarazzo
Andre Matarazzo is a communication specialist from Brazil. He studied hotel management and worked in a variety of disciplines before discovering a passion for design. He has won over 60 awards, including six Cannes Lions, and has lead creative teams across six countries at international agencies and brands including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.
After becoming frustrated with his way of working, Andre decided to specialize in agile methods to make the creative process fun again. Now, he helps others rediscover their passion for their craft through quick and effective methodologies. Andre also founded Gringo, one of Latin America’s most creative digital agencies, and is currently a partner and executive creative director at CUBO.CX.
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