Agile Sprint Planning: Build Effective Advertising Campaigns

Day 1: Content Maelstrom 2

A course by Andre Matarazzo , Communication Specialist

100% positive reviews (46)

2,189 students

Audio: English

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About the video: Day 1: Content Maelstrom 2

Overview

“It is now time to define the timeline for day 1 of our sprint. Let's see how to do it!”

In this video lesson Andre Matarazzo addresses the topic: Day 1: Content Maelstrom 2, which is part of the Domestika online course: Agile Sprint Planning: Build Effective Advertising Campaigns. Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish.

Partial transcription of the video

“Day 1: Content Maelstrom Now that you have a complete idea on what happens on day one, we'll go back to our sprint book and fill out a detailed timeline for that day. Let's get to it. This is one of the densest lessons that you will have which is to create your day one agenda. The reason behind that is that there're a lot of things to keep in mind to create that agenda. It's all about the people that are coming in, what kind of content they're bringing, if you want to do exercises with them to sediment some of the knowledge that have just received, leaving buffers, putting the pauses in and...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Agile Sprint Planning: Build Effective Advertising Campaigns

Level: Beginner
100% positive reviews (46)
2189 students
5 units
22 lessons (5h 35m)
14 downloads

Category
Marketing & Business
Areas
Advertising, Communication, Creativity, Design Management, Marketing

Andre Matarazzo

A course by Andre Matarazzo

Teacher Plus

Communication Specialist

Andre Matarazzo is a communication specialist from Brazil. He studied hotel management and worked in a variety of disciplines before discovering a passion for design. He has won over 60 awards, including six Cannes Lions, and has lead creative teams across six countries at international agencies and brands including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.

After becoming frustrated with his way of working, Andre decided to specialize in agile methods to make the creative process fun again. Now, he helps others rediscover their passion for their craft through quick and effective methodologies. Andre also founded Gringo, one of Latin America’s most creative digital agencies, and is currently a partner and executive creative director at CUBO.CX.