Agile Sprint Planning: Build Effective Advertising Campaigns
Structuring the Content You Need
A course by Andre Matarazzo , Communication Specialist
About the video: Structuring the Content You Need
Overview
“One of the hardest things in a sprint is to be sure to bring all the information the team needs to not only get acquainted with the challenge at hand but also understand the context around it and be inspired to start generating solutions. Here you will learn how to structure that content effectively from a variety of resources. ”
In this video lesson Andre Matarazzo addresses the topic: Structuring the Content You Need, which is part of the Domestika online course: Agile Sprint Planning: Build Effective Advertising Campaigns. Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish.
Partial transcription of the video
“In this lesson, I'm going to teach you how to find the right content to use on your sprint. A lot of that content you will take from your client directly because he will have it. but quite a bit of it you will have to do the hard work to extract from somewhere else, either from the people that will come to the sprint or you will do a little bit of desk research as well. But bear in mind, it's not too difficult. You just have to have a plan for what content you want to see. Now we're going to think really hard about the content that we want to bring. All of that content will be revealed to t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Agile Sprint Planning: Build Effective Advertising Campaigns
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Category
Marketing & Business -
Areas
Advertising, Communication, Creativity, Design Management, Marketing
Andre Matarazzo
A course by Andre Matarazzo
Andre Matarazzo is a communication specialist from Brazil. He studied hotel management and worked in a variety of disciplines before discovering a passion for design. He has won over 60 awards, including six Cannes Lions, and has lead creative teams across six countries at international agencies and brands including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.
After becoming frustrated with his way of working, Andre decided to specialize in agile methods to make the creative process fun again. Now, he helps others rediscover their passion for their craft through quick and effective methodologies. Andre also founded Gringo, one of Latin America’s most creative digital agencies, and is currently a partner and executive creative director at CUBO.CX.
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