Agile Sprint Planning: Build Effective Advertising Campaigns
Decisions: Brief, Prototype, Testing and Duration 2
A course by Andre Matarazzo , Communication Specialist
About the video: Decisions: Brief, Prototype, Testing and Duration 2
Overview
“Let's finish our brief and start working on the prototype and the following steps.”
In this video lesson Andre Matarazzo addresses the topic: Decisions: Brief, Prototype, Testing and Duration 2, which is part of the Domestika online course: Agile Sprint Planning: Build Effective Advertising Campaigns. Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish.
Partial transcription of the video
“So now you have your brief. Easy breezy. You might have seen on the right-hand side that there is another set of information that he will have to fill out. in order to begin your sprint. So let me show you. Now let's go back to our good brief example and fill out the column on the right. So we know that our campaign will be of a certain size. I mean, we have a good sense for it and now we have to start to negotiate with the client what are the assets that we're going to construct during the prototype phase so these are the last days of your sprint and this will dictate a lot of the type of ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Agile Sprint Planning: Build Effective Advertising Campaigns
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Category
Marketing & Business -
Areas
Advertising, Communication, Creativity, Design Management, Marketing
Andre Matarazzo
A course by Andre Matarazzo
Andre Matarazzo is a communication specialist from Brazil. He studied hotel management and worked in a variety of disciplines before discovering a passion for design. He has won over 60 awards, including six Cannes Lions, and has lead creative teams across six countries at international agencies and brands including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.
After becoming frustrated with his way of working, Andre decided to specialize in agile methods to make the creative process fun again. Now, he helps others rediscover their passion for their craft through quick and effective methodologies. Andre also founded Gringo, one of Latin America’s most creative digital agencies, and is currently a partner and executive creative director at CUBO.CX.
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