Agile Sprint Planning: Build Effective Advertising Campaigns

Decisions: Brief, Prototype, Testing and Duration 2

A course by Andre Matarazzo , Communication Specialist

Communication Specialist. Lisbon, Portugal.
Joined April 2021
100% positive reviews (46)
2,198 students
Audio: English
English · Spanish · Portuguese · German · French · Italian · Polish · Dutch

About the video: Decisions: Brief, Prototype, Testing and Duration 2

Overview

“Let's finish our brief and start working on the prototype and the following steps.”

In this video lesson Andre Matarazzo addresses the topic: Decisions: Brief, Prototype, Testing and Duration 2, which is part of the Domestika online course: Agile Sprint Planning: Build Effective Advertising Campaigns. Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish.

Partial transcription of the video

“Decisions: Brief, Prototype, Testing and Duration Now you have your brief, easy breezy. Maybe you saw on the right-hand side that there's another set of information that you will have to fill out to begin your sprint. Let me show you. Let's go back to our good brief example and fill out the column on the right. We know that our campaign will be of a certain size. We have a good sense for it. Now we have to negotiate with the client what are the assets that we'll construct during the prototype phase. These are the last days of your sprint and this will dictate a lot of things, the type of pe...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Agile Sprint Planning: Build Effective Advertising Campaigns

  • Level: Beginner
  • 100% positive reviews (46)
  • 2198 students
  • 5 units
  • 22 lessons (5h 35m)
  • 14 downloads
  • Category

    Marketing & Business
  • Areas

    Advertising, Communication, Creativity, Design Management, Marketing

Andre Matarazzo

Andre Matarazzo
A course by Andre Matarazzo

Teacher Plus
Communication Specialist

Andre Matarazzo is a communication specialist from Brazil. He studied hotel management and worked in a variety of disciplines before discovering a passion for design. He has won over 60 awards, including six Cannes Lions, and has lead creative teams across six countries at international agencies and brands including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.

After becoming frustrated with his way of working, Andre decided to specialize in agile methods to make the creative process fun again. Now, he helps others rediscover their passion for their craft through quick and effective methodologies. Andre also founded Gringo, one of Latin America’s most creative digital agencies, and is currently a partner and executive creative director at CUBO.CX.


  • 100% positive reviews (46)
  • 2,198 students
  • 22 lessons (5h 35m)
  • 24 additional resources (14 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
Agile Sprint Planning: Build Effective Advertising Campaigns. Marketing, and Business course by Andre Matarazzo

Agile Sprint Planning: Build Effective Advertising Campaigns

A course by Andre Matarazzo
Communication Specialist. Lisbon, Portugal.
Joined April 2021
  • 100% positive reviews (46)
  • 2,198 students