Agile Sprint Planning: Build Effective Advertising Campaigns

Agile Sprint Planning: Build Effective Advertising Campaigns

“Congratulations on reaching the end of this course! I hope it has been as much a pleasure for you as it was for me. Before this course, all that I had been applying throughout the last 6 years focused on sprinting has mainly been inside my brain and in a few scattered documents. It has given me immense pleasure to create these materials and help you learn a bit more about a structured process to sprint on advertising/communication challenges. I am now going to show you how to share each step of your final project with the whole community. What are you currently most frustrated about in the creative process you follow? Let us know! Then, create your brief, including the goals you have, the limitators, the context, and any other detail you want to include.

And now the most interesting part in the preparation process: the creation of your Sprint Book. Fill out all the sections in it and give life to the best sprint ever. Share with us all the details about your location, your guests, your agenda, etc. Don't forget to create your very own sprint invite! Make it unique and include the details you think could be relevant for your guests. Once your sprint is over, you want to collect feedback and opinions. Set up your feedback questionnaire! Then, update your Sprint Book with all the information you have collected. And you are done! Remember, it’s common to feel stuck and not know what direction to take. Whenever that happens, don’t be afraid to share your thoughts and questions, as well as your progress, on the forum. This is a classroom and a safe place to ask questions and make mistakes. In the end, we all learn from each other, you from me and me from you. So, don’t hesitate to reach out and ask questions and I’ll try to answer them as soon as possible. I’m really excited to see your final project but also I want to know what you think of this course. Don’t be afraid to send me feedback. I'm looking forward to hearing from you! All the best! ”

Partial transcription of the video

“Final Project Hi there. We reached the end of the course. I want to thank you for joining me. Sprinting is not easy, you have to be able to prepare really well and try to foresee a lot of very complex human interactions, but you've succeeded. Before we go, I'll remind you of some of the key points that we have learned so you apply it as you go forward. The first thing is to keep insisting on finding amazing brainstorm exercises. A good brainstorm leader will fill his Rolodex with a lot of variation, and it's a forever quest. You'll have to insist on some of the ones you like and continue lo...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Agile Sprint Planning: Build Effective Advertising Campaigns

• Level: Beginner
• 100% positive reviews (46)
• 2189 students
• 5 units
• 22 lessons (5h 35m)
• 14 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Communication, Creativity, Design Management, Marketing