Agile Sprint Planning: Build Effective Advertising Campaigns

Day 3: Expansion 2

A course by Andre Matarazzo , Communication Specialist

100% positive reviews (46)

2,189 students

Audio: English

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About the video: Day 3: Expansion 2

Overview

“It's now time to finish defining the last part of the expansion phase to create a strong prototype. I will also give you some tips on how to help your team start their job in the right way!”

In this video lesson Andre Matarazzo addresses the topic: Day 3: Expansion 2, which is part of the Domestika online course: Agile Sprint Planning: Build Effective Advertising Campaigns. Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish.

Partial transcription of the video

“Day 3: Expansion The next part for the message team is to enter social media videos. They can enter that at the same time that they're tackling key visual messages because it doesn't matter what the campaign is called, once we talk about creating a video a script will need to be built. It will be influenced a little bit according to the words we use on the title of our idea, but they can already start and get going. I'm going to write down for them that they will work on scripts for videos. The next one, digital media banners. They could potentially start working on that as well, but there ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Agile Sprint Planning: Build Effective Advertising Campaigns

Level: Beginner
100% positive reviews (46)
2189 students
5 units
22 lessons (5h 35m)
14 downloads

Category
Marketing & Business
Areas
Advertising, Communication, Creativity, Design Management, Marketing

Andre Matarazzo

A course by Andre Matarazzo

Teacher Plus

Communication Specialist

Andre Matarazzo is a communication specialist from Brazil. He studied hotel management and worked in a variety of disciplines before discovering a passion for design. He has won over 60 awards, including six Cannes Lions, and has lead creative teams across six countries at international agencies and brands including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.

After becoming frustrated with his way of working, Andre decided to specialize in agile methods to make the creative process fun again. Now, he helps others rediscover their passion for their craft through quick and effective methodologies. Andre also founded Gringo, one of Latin America’s most creative digital agencies, and is currently a partner and executive creative director at CUBO.CX.