Agile Sprint Planning: Build Effective Advertising Campaigns

Day 2: Ideation 3

A course by Andre Matarazzo , Communication Specialist

100% positive reviews (46)

2,189 students

Audio: English

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About the video: Day 2: Ideation 3

Overview

“In this lesson, we will mainly focus on grading the different ideas the team came up with during the previous phase. Then, we will see how to pick the best ones in order to take them to the next stage.”

In this video lesson Andre Matarazzo addresses the topic: Day 2: Ideation 3, which is part of the Domestika online course: Agile Sprint Planning: Build Effective Advertising Campaigns. Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish.

Partial transcription of the video

“Day 2: Ideation Let's talk about some of the limitators. Limitators are the things that'll limit the possibilities of your idea and usually come in the brief. The first one is time. When does your campaign need to go live? A lot of our ideas might be fascinating, but still difficult to build. It might be something that we can only see existing in the world in six months. Do you have that time? When we look back at the brief that Pura gave us, we need to do it in two months. Let's write this. Finally, we are limited by a budget. A lot of the ideas perhaps are super instigating, but they migh...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Agile Sprint Planning: Build Effective Advertising Campaigns

Level: Beginner
100% positive reviews (46)
2189 students
5 units
22 lessons (5h 35m)
14 downloads

Category
Marketing & Business
Areas
Advertising, Communication, Creativity, Design Management, Marketing

Andre Matarazzo

A course by Andre Matarazzo

Teacher Plus

Communication Specialist

Andre Matarazzo is a communication specialist from Brazil. He studied hotel management and worked in a variety of disciplines before discovering a passion for design. He has won over 60 awards, including six Cannes Lions, and has lead creative teams across six countries at international agencies and brands including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.

After becoming frustrated with his way of working, Andre decided to specialize in agile methods to make the creative process fun again. Now, he helps others rediscover their passion for their craft through quick and effective methodologies. Andre also founded Gringo, one of Latin America’s most creative digital agencies, and is currently a partner and executive creative director at CUBO.CX.