Agile Sprint Planning: Build Effective Advertising Campaigns

Developing the Full Experience 2

A course by Andre Matarazzo , Communication Specialist

100% positive reviews (46)

2,189 students

Audio: English

· · · · · · ·

About the video: Developing the Full Experience 2

Overview

“It's now time to finish our agenda and get ready for the next big step: the actual sprint.”

In this video lesson Andre Matarazzo addresses the topic: Developing the Full Experience 2, which is part of the Domestika online course: Agile Sprint Planning: Build Effective Advertising Campaigns. Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish.

Partial transcription of the video

“Developing the Full Experience Two weeks before the sprint hits, we want to check if he has created that piece of content and we give him the directives. This content might be 15 minutes long or 20 minutes long, get into it. We'll do one check, we'll give some feedback. If it's good enough, it's done. If it's not good enough, you still have another week for your client to prepare and do some minor alterations. Then, you have a second check, maybe the second check is not in person. They can send you an email and check the content. But make sure to count back from the time of the sprint and a...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Agile Sprint Planning: Build Effective Advertising Campaigns

Level: Beginner
100% positive reviews (46)
2189 students
5 units
22 lessons (5h 35m)
14 downloads

Category
Marketing & Business
Areas
Advertising, Communication, Creativity, Design Management, Marketing

Andre Matarazzo

A course by Andre Matarazzo

Teacher Plus

Communication Specialist

Andre Matarazzo is a communication specialist from Brazil. He studied hotel management and worked in a variety of disciplines before discovering a passion for design. He has won over 60 awards, including six Cannes Lions, and has lead creative teams across six countries at international agencies and brands including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.

After becoming frustrated with his way of working, Andre decided to specialize in agile methods to make the creative process fun again. Now, he helps others rediscover their passion for their craft through quick and effective methodologies. Andre also founded Gringo, one of Latin America’s most creative digital agencies, and is currently a partner and executive creative director at CUBO.CX.