Agile Sprint Planning: Build Effective Advertising Campaigns

Influences

A course by Andre Matarazzo , Communication Specialist

100% positive reviews (46)

2,189 students

Audio: English

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About the video: Influences

Overview

“My influences were squarely in the best advertising geniuses of the past and present. Of course, I was in awe when looking at the great Cannes Lions winners - the most prestigious advertising festival in the world. But when I started focusing on creative methods, all of these superstars did it the wrong way. So I went looking beyond, into the world of design, innovation, startups, and even pop culture. ”

In this video lesson Andre Matarazzo addresses the topic: Influences, which is part of the Domestika online course: Agile Sprint Planning: Build Effective Advertising Campaigns. Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish.

Partial transcription of the video

“Influences In this lesson, I'm going to teach you what are my influences to create an advertising sprint process. Creating my own process wasn't quite so simple. I've actually picked up on a lot of different influences all over the world, things that I've participated on and things that I studied about. First, is the king of sprint processes, from a company called IDEO. This is a video from 1999 that I have encountered when I was browsing the internet. I was so gob smacked by the way that they have run the creative sprint and all the energy of the people involved, great specialists taking c...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Agile Sprint Planning: Build Effective Advertising Campaigns

Level: Beginner
100% positive reviews (46)
2189 students
5 units
22 lessons (5h 35m)
14 downloads

Category
Marketing & Business
Areas
Advertising, Communication, Creativity, Design Management, Marketing

Andre Matarazzo

A course by Andre Matarazzo

Teacher Plus

Communication Specialist

Andre Matarazzo is a communication specialist from Brazil. He studied hotel management and worked in a variety of disciplines before discovering a passion for design. He has won over 60 awards, including six Cannes Lions, and has lead creative teams across six countries at international agencies and brands including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.

After becoming frustrated with his way of working, Andre decided to specialize in agile methods to make the creative process fun again. Now, he helps others rediscover their passion for their craft through quick and effective methodologies. Andre also founded Gringo, one of Latin America’s most creative digital agencies, and is currently a partner and executive creative director at CUBO.CX.