Agile Sprint Planning: Build Effective Advertising Campaigns
Inviting the Right Participants 1
A course by Andre Matarazzo , Communication Specialist
About the video: Inviting the Right Participants 1
Overview
“There are a number of participants you can invite to the sprint. But who are the people that will be the most effective in this exact format? What is the perfect number of participants? What if the key people can’t participate? In this lesson, we will explore some of these details.”
In this video lesson Andre Matarazzo addresses the topic: Inviting the Right Participants 1, which is part of the Domestika online course: Agile Sprint Planning: Build Effective Advertising Campaigns. Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish.
Partial transcription of the video
“Inviting the Right Participants No amount of preparation can save a sprint that does not have the right people in it. In this lesson, I'm going to introduce to you your new team for the sprint. The first one is the client, the second one are the experts, the third one are the consumers, the fourth one are the creatives. Finally, you're going to be on the very end here as the policemen, the leader. The client. Generally, the client wants to be in a position of only standing back and feedbacking on the final work. During the sprint, it's the opposite of that. He needs to put on the hard work,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Agile Sprint Planning: Build Effective Advertising Campaigns
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Category
Marketing & Business -
Areas
Advertising, Communication, Creativity, Design Management, Marketing
Andre Matarazzo
A course by Andre Matarazzo
Andre Matarazzo is a communication specialist from Brazil. He studied hotel management and worked in a variety of disciplines before discovering a passion for design. He has won over 60 awards, including six Cannes Lions, and has lead creative teams across six countries at international agencies and brands including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.
After becoming frustrated with his way of working, Andre decided to specialize in agile methods to make the creative process fun again. Now, he helps others rediscover their passion for their craft through quick and effective methodologies. Andre also founded Gringo, one of Latin America’s most creative digital agencies, and is currently a partner and executive creative director at CUBO.CX.
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- 22 lessons (5h 35m)
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- Level: Beginner
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