Compositional Techniques for Graphic Design
Proportional scales 2
A course by Javier Alcaraz , Editorial and Typeface Designer
About the video: Proportional scales 2
Overview
“We continue to delve into the different tools to elaborate proportions in space.”
In this video lesson Javier Alcaraz addresses the topic: Proportional scales 2, which is part of the Domestika online course: Compositional Techniques for Graphic Design. Learn how to use key elements to create clear and attractive graphic structures.
Partial transcription of the video
“Proportional scales Luckily, there are powerful tools to do this repetitive task. I will leave some for you in Additional Resources. This is called Typographic Scale Calculator and it is also sold as a plugin to develop this grid system as well. Here what you have to do is put the base, the starting point, for example, 9, and how much you want the increment to be, here it only has scales of 1:2 or 1.618, and then you are going to decide how many intervals so you can create your scales and start working. You can copy the CSS if working on the web. Another very interesting one is this one, mu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Compositional Techniques for Graphic Design
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Category
Design -
Software
Adobe InDesign -
Areas
Design, Digital Design, Editorial Design, Graphic Design

Javier Alcaraz
A course by Javier Alcaraz
Javier Alcaraz is a graphic designer specializing in Typographic Design and Art Direction for Editorial Design. He began his design career for Argentina newspapers and worked on developing publications and institutional communication in Ecuador. In 2004, he left Argentina for Mexico, where he worked for important publishing houses like Grupo Media and Expansión.
In 2011, he founded elcerezo, a studio that works on editorial design, branding, and typeface design for clients in Latin America and Europe, including Google, the Mexican Ministry of Culture, TetraPack, and Forbes. He currently resides in Spain.
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