Compositional Techniques for Graphic Design
Contrast to organize
A course by Javier Alcaraz , Editorial and Typeface Designer
About the video: Contrast to organize
Overview
“Contrast is an essential ingredient in contemporary design. You will know the possibilities of giving variety to your project, but, at the same time, also clarity and precision. In addition, I will show you how opposition and difference prioritize content and dose reading.”
In this video lesson Javier Alcaraz addresses the topic: Contrast to organize, which is part of the Domestika online course: Compositional Techniques for Graphic Design. Learn how to use key elements to create clear and attractive graphic structures.
Partial transcription of the video
“Contrasting to organize Contrast is another essential ingredient of any composition. You will learn to give precision, hierarchy and modulation to your project. Let's see the factors at play. Contrast Differentiate to organize Without perceivable differences, a design will not have order. Contrast is a good antidote against ambiguity. Just by opposing things we can emphasize its importance and perceive its beauty. It is a comparison mechanism between one or more elements. Often it's not a matter of adding more attributes to what we want to highlight, but to take them away from the other ele...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Compositional Techniques for Graphic Design
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Category
Design -
Software
Adobe InDesign -
Areas
Design, Digital Design, Editorial Design, Graphic Design
Javier Alcaraz
A course by Javier Alcaraz
Javier Alcaraz is a graphic designer specializing in Typographic Design and Art Direction for Editorial Design. He began his design career for Argentina newspapers and worked on developing publications and institutional communication in Ecuador. In 2004, he left Argentina for Mexico, where he worked for important publishing houses like Grupo Media and Expansión.
In 2011, he founded elcerezo, a studio that works on editorial design, branding, and typeface design for clients in Latin America and Europe, including Google, the Mexican Ministry of Culture, TetraPack, and Forbes. He currently resides in Spain.
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