Compositional Techniques for Graphic Design
What will we do in this course?
A course by Javier Alcaraz , Editorial and Typeface Designer
About the video: What will we do in this course?
Overview
“After understanding what an effective composition is, what are the elements of the design language and how they relate to each other; You will develop the design of a piece of your choice where you will apply everything you have learned. Also, if you want, you can redesign a job that you did previously and think that it can be improved; you choose. ”
In this video lesson Javier Alcaraz addresses the topic: What will we do in this course?, which is part of the Domestika online course: Compositional Techniques for Graphic Design. Learn how to use key elements to create clear and attractive graphic structures.
Partial transcription of the video
“What will we do in the course? For me, composition is a tool that allows you to honor the content. At the end of the day, it is the content, the message to communicate, that is going to dictate how your design proposal should look. A correct composition will be able to capture the attention of your target audience, but it can also generate joy, an aesthetic pleasure in those who experience it. We designers tend to separate content from container, when in fact they are two sides of the same communication coin. For example, if you wanted to communicate a message of dynamism, energy, innovatio...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Compositional Techniques for Graphic Design
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Category
Design -
Software
Adobe InDesign -
Areas
Design, Digital Design, Editorial Design, Graphic Design
Javier Alcaraz
A course by Javier Alcaraz
Javier Alcaraz is a graphic designer specializing in Typographic Design and Art Direction for Editorial Design. He began his design career for Argentina newspapers and worked on developing publications and institutional communication in Ecuador. In 2004, he left Argentina for Mexico, where he worked for important publishing houses like Grupo Media and Expansión.
In 2011, he founded elcerezo, a studio that works on editorial design, branding, and typeface design for clients in Latin America and Europe, including Google, the Mexican Ministry of Culture, TetraPack, and Forbes. He currently resides in Spain.
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