Compositional Techniques for Graphic Design
Color
A course by Javier Alcaraz , Editorial and Typeface Designer
About the video: Color
Overview
“There are many theories about color, but what I will explain to you in this lesson is how color generates relationships with other objects and space. I will tell you how to highlight different parts of your design, how to attract and guide attention, and how to use it in a practical and functional way.”
In this video lesson Javier Alcaraz addresses the topic: Color, which is part of the Domestika online course: Compositional Techniques for Graphic Design. Learn how to use key elements to create clear and attractive graphic structures.
Partial transcription of the video
“There are many theories of color, but in this lesson I want to explain to you how to use color for composition, how to relate different shapes with color in space and how to generate unity or systematize your compositions. Let's see what it is about. Color An elusive light frequency Let's talk about hue, saturation and value first. The shade, hue or chroma is the color itself. It allows us to differentiate one color from another. Saturation refers to the intensity or purity of the color, that is, if the hue is more vibrant or if it is more subdued. At one end we have a pure color and at the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Compositional Techniques for Graphic Design
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Category
Design -
Software
Adobe InDesign -
Areas
Design, Digital Design, Editorial Design, Graphic Design
Javier Alcaraz
A course by Javier Alcaraz
Javier Alcaraz is a graphic designer specializing in Typographic Design and Art Direction for Editorial Design. He began his design career for Argentina newspapers and worked on developing publications and institutional communication in Ecuador. In 2004, he left Argentina for Mexico, where he worked for important publishing houses like Grupo Media and Expansión.
In 2011, he founded elcerezo, a studio that works on editorial design, branding, and typeface design for clients in Latin America and Europe, including Google, the Mexican Ministry of Culture, TetraPack, and Forbes. He currently resides in Spain.
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- 23 lessons (3h 46m)
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- Audio: Spanish, English
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- Level: Beginner
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