Best seller

Compositional Techniques for Graphic Design

The proportional scales 1

A course by Javier Alcaraz , Editorial and Typeface Designer

Best seller

96% positive reviews (746)

20,705 students

Audio: Spanish, English

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About the video: The proportional scales 1

Overview

“Next, I will explain the practicality of using proportional scales to organize your composition. I will show you different proportional scales and some examples of projects that use them. Finally, I will teach you how to use this procedure with elements such as color or the margins of a page. ”

In this video lesson Javier Alcaraz addresses the topic: The proportional scales 1, which is part of the Domestika online course: Compositional Techniques for Graphic Design. Learn how to use key elements to create clear and attractive graphic structures.

Partial transcription of the video

“Proportional scales As you know, proportions are important to generate harmony and unity in your design. In this lesson we will talk about different proportional scales and how to apply them for the negative space. I show you how this is done. Proportional scales The influence of geometry We already know that beyond measurements, sizes and formats, something that we designers seek are proportional relationships. We have to understand what a scale is so that we have no doubts about how we should work with them. It is a proportionate sequence of intervals, which does not seem to clarify much,...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Compositional Techniques for Graphic Design

Level: Beginner
96% positive reviews (746)
20705 students
5 units
23 lessons (3h 46m)
6 downloads

Category
Design
Software
Adobe InDesign
Areas
Design, Digital Design, Editorial Design, Graphic Design

Javier Alcaraz

A course by Javier Alcaraz

Teacher Plus

Editorial and Typeface Designer

Javier Alcaraz is a graphic designer specializing in Typographic Design and Art Direction for Editorial Design. He began his design career for Argentina newspapers and worked on developing publications and institutional communication in Ecuador. In 2004, he left Argentina for Mexico, where he worked for important publishing houses like Grupo Media and Expansión.

In 2011, he founded elcerezo, a studio that works on editorial design, branding, and typeface design for clients in Latin America and Europe, including Google, the Mexican Ministry of Culture, TetraPack, and Forbes. He currently resides in Spain.